Paystack Suspends Ezra Olubi Over Allegations: Crisis Management Breakdown
If you’ve been online today, you’ve probably seen Ezra Olubi trending, and, unfortunately, not for the right reasons.
Serious allegations surfaced against the Paystack co-founder, alongside a series of resurfaced tweets that are deeply unsettling. These tweets contain disturbing comments referencing minors, inappropriate sexual narratives, and unprofessional remarks about co-workers. For many people, the content has been shocking, triggering, and, honestly, difficult to process.
Here are screenshots of disturbing tweets attributed to Ezra Olubi that are trending online
In situations like this, the public does not wait for explanations; narratives form instantly. And for brands with strong reputations, especially in the tech and financial ecosystem, silence is never neutral. Silence is interpreted as complicity.
That’s why Paystack’s immediate action, announcing a suspension of Ezra Olubi and launching an internal investigation, is a step in the right direction. But they cannot afford to stop there.
This is a moment when clarity is crucial and accountability matters. Swift communication matters.
Here’s what I strongly recommend Paystack continue to do:
- Address the issue openly and without ambiguity
Take a clear stance. Distancing the organisation from the behaviour in question is not optional; it protects the brand, employees, investors, and customers.
- Communicate consistently
Don’t allow the story to evolve without your voice. Crisis communication is about controlling the message before the message controls you.
- Prioritise the internal audience
Employees should feel safe, informed, and confident that proper protocols are being followed.
- Give room for a transparent investigation
This is not the time to hide behind legal jargon or vague statements. A thorough, professional review is the only route to restoring trust.
This situation is unfolding in real time, and like many observers, I’m watching closely. The way Paystack handles this crisis will determine how the public perceives them long after the headlines fade. My hope is that this is navigated with clarity, integrity, and respect for the people impacted.
Read my previous posts The Missing iPhone in Nigeria: A Crisis Management Lesson for Brands
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